8 November 2013
Breakfast Seminar hosted by: Digital Luxury Group
“Breaking down the Great #Social Wall of China”.
Seminar Ticket: CHF 200.-
THURSDAY, NOVEMBER 28th 2013
8:30 am – 10:30 am
Hotel Président Wilson
Quai Wilson 47, 1211 Geneva, Switzerland
Limited availability, please register ASAP
Learn from our China social media experts, how to successfully establish and optimise your social media presence in China. Topics covered will include:
- Why social media is key in China?
- East vs. West: Understanding usage differences
- Sina Weibo as digital foundation: The 5 challenges of content strategy and the role of KOLs
- Brand best practices: Deciphering most engaging campaigns
- What’s next: capturing the potential of mobile with Weixin and interest-based engagement on Douban
- 10 key take-aways for luxury brands’ success on Chinese social media
1-hour seminar agenda:
8:30 – 9:00 Welcome, Registration, Coffee
9:00 – 10:00 Presentation
10:00 – 10:30 Breakfast and Networking
Echo Zhiyue Zhou
DLG China Digital Strategist
Echo Zhiyue ZHOU is the China Digital Strategist at Digital Luxury Group (DLG). She is deeply involved from the definition to the production of the China-related market intelligence reports released by Digital Luxury Group and is also responsible for the strategic definition phase of the client projects executed by DLG China team. Previous to her role at DLG, Echo acquired a solid international experience in the luxury industry by working in both China and Europe for LVMH and L’Oréal. She holds an MBA in Luxury Brand Management from ESSEC.
DLG Head of Strategy & Intelligence
Florent Bondoux is the Head of Strategy & Intelligence at Digital Luxury Group (DLG), in charge of digital strategy definition, market research and performance measurement. Since 2008, he’s been responsible for the production of the WorldWatchReport™, the leading market research reference in the watchmaking industry and more recently The World Luxury Index™, both of which have been featured in international media such as Reuters, Bloomberg, Wall Street Journal, and Forbes. Before joining DLG, Florent was in charge of Marketing and Operations at a leading online social network for professionals in Switzerland.