About the Company
Union Bancaire Privée (UBP), which was founded in 1969 by Edgar de Picciotto, specialises in private banking and asset management. UBP is a family-owned company, driven by an entrepreneurial vision, innovation and independence. With a Tier-1 ratio of more than 20%, it is one of the most strongly-capitalised private banks.
In partnership with Digital Luxury Group
UBP turned to Digital Luxury Group on a range of digital services, namely search engine optimization (SEO). By focusing attention on strategies to acquire new customers, DLG identifies “golden nugget keywords,” those with a significant volume and conversion rate that are also efficient in terms of cost and competition. Goals are achieved through both on-site and off-site strategies.