About the Brand

Sotheby’s was founded in 1744 as a book auctioneer and has since expanded to sell many of the world’s most valuable fine and decorative arts, wine, jewellery and other precious objects.   Sotheby’s was the first international auction house to expand from London to New York, and the first to conduct sales in Hong Kong. Today, Sotheby’s maintains 90 offices in 40 countries, with principal salesrooms in New York, London, Hong Kong and Paris.   All of Sotheby’s presale exhibitions and auctions are free and open to the public, and Sotheby’s BidNow program allows visitors to view all auctions live online and place bids from anywhere in the world.

In partnership with Digital Luxury Group

Leveraging expertise in the digital landscape, DLG has brought to Sotheby’s an awareness and intelligence of the forces shaping successful digital communications in this dynamic market, with the ultimate goal to support Sotheby’s in the definition of  a digital ecosystem which copes with local specificities and emotionally connects with its clients.

What Sotheby’s says about DLG

“We were impressed with Digital Luxury Group’s ability to understand our business and global goals.  We continue to use their final deliverable as a practical road-map to key global initiatives.”

~ Shannon E. Delage, SVP, Worldwide Director of Digital Marketing