About the Brand
Nespresso, the worldwide pioneer and market leader in premium portioned coffee, introduced consumers to the very highest quality Grand Crus to be enjoyed in the comfort of their’ own homes, as well as to be savored at locations outside the home, such as luxury restaurants, cafes, hotels and offices.
In partnership with Digital Luxury Group
From 2003 to 2012, Digital Luxury Group has been partner to Nespresso on many cross-functional digital projects:
- from search engine optimization across 10 markets
- to sponsored link campaign management in 17 countries
- to strategic online monitoring and brand protection
- to monthly digital performance dashboards and analytics
- to community management on Facebook
- and in turn, growing the community from 0 to over 1 million fans
- and in deployment of customer service via social networks
… DLG has taken part in all aspects of marketing Nespresso online.
What Nespresso has said about DLG
“DLG’s international and multi-channel expertise has helped us increase our traffic to Nespresso.com by over one million visitors and increase our search engine traffic by 53%.”
~ Benoit Rolland, Former Global Internet Manager, Nespresso