About the Brand
One of the most influential designers in the world, Marc Jacobs has changed the face of fashion with a natural instinct for what women want to wear. Loved by everyone, everywhere because everything he does reflects himself. He breathes new life and electric energy into all of his creations, translating them into a design vision that is both artistic and relatable in fashion and fragrance. His fragrances reflect his reputation for luxury, quality and effortless chic. He constantly surprises us with visionary designs and innovative concepts, creating items that become expressions of high style. Much like his iconic fashions, the fragrances have become classics in their own right.
Launched in 2007, Daisy Marc Jacobs’ “sunshine in a bottle” revolutionized the industry with iconic classic bottle and surprising whimsical flower cap. Marc Jacobs continues to introduce innovative packaging driven fragrances such as Daisy Eau So Fresh, Oh, Lola!, and Dot.
In partnership with Digital Luxury Group
Digital Luxury Group was awarded the honor of developing a wide-range digital strategy for Marc Jacobs Fragrances (operated by Coty Prestige), with particular focus on the launch of a new sister to the collection of fragrances, Dot.
Working together with King & Partners on the creative elements needed, DLG was responsible for the launch of a global website for Dot, e-mail marketing and banner advertising, and the creation of an engaging social media photo sharing activation called #MARCtheDOT.
DLG also manages the social media presence (Facebook, Instagram, Pinterest) of Marc Jacobs Fragrances, focusing on strategy to content development to community management.
Find DLG’s work for Marc Jacobs Fragrances…