About the Brand

HINE has a reputation as specialist in vintage cognacs.  Since 1763, the enchanting style of its elegant cognacs has formed the essence of HINE’s prestige. Ageing in French oak barrels with delicate tannins, HINE cognacs evolve their delicate fruity aromas and subtle perfumes.  A HINE Cognac, like a fine perfume, takes you on a journey of discovery, a sensuous and evocative experience.

HINE has a long history in China, originally introduced into the country in 1951.

In partnership with Digital Luxury Group

Working with the brand exclusively on its digital marketing efforts in China, DLG is responsible for the brand’s presence on Baidu (the leading Chinese search engine), both in protecting and promoting the HINE brand of fine cognacs.