About the Brand

Founded in 1830, the Swiss Maison d’Horlogerie Baume & Mercier has had a proud track record of producing watches that consistently embody an ideal of excellence and affordable luxury for everyday living. 2011 marked the start of a new chapter in Baume & Mercier’s history. The brand’s new universe is now represented by Seaside Living in the Hamptons, which corresponds to the genuine values of sharing, authenticity, and relaxed elegance. The Hamptons have inspired Baume & Mercier’s new claim: Life is about moments. Baume & Mercier’s mission is to be the natural companion of life’s celebrated moments, such as a birthday or anniversary, a graduation, a first job, or a family reunion, the kind that warms our hearts in any culture and on every continent.

In partnership with Digital Luxury Group

DLG is currently managing the SEO of the brand, ensuring strong positioning on search engines on strategic keywords for the brand’s development toward ecommerce.

DLG also provides Digital Performance Dashboards covering the main brand digital assets – from the corporate website, to e-commerce to social media – including unique benchmarking metrics (including competitive data from the World Watch Report™) as well as tailor-made recommendations in traffic and digital media management to the HQ and key markets worldwide.

In China, DLG is currently creating a bespoke China social media activation plan, in line with global brand objectives. By identifying unique brand assets and maximizing local connections, DLG helps Baume et Mercier expand its existing social communities and vitalize the brand’s image.

In September 2013, Baume & Mercier launched in world avant-premiere its new Clifton collection in China. DLG put in place a series of digital operations that aims to support the launch, increase the brand and collection awareness as well as improving the Baume & Mercier reputation in terms of watchmaking expertise. DLG defined a 360 degrees digital strategy built around the concept of « Moments of success ». 7 KOLs were associated to the 7 Clifton models and were promoted across a multi-channel operation ran on social media platforms and search engines, while being supported by a display advertising campaign and the development of a mini-site dedicated to the Clifton collection.

Find DLG’s work in China for Baume et Mercier

- On Sina Weibo: http://e.weibo.com/baumemercier
- On Tencent Weibo: http://t.qq.com/baumeetmercier
- Clifton mini-site: http://clifton.baume-et-mercier.cn