About the Brand
Founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet in the Swiss village of Le Brassus, Audemars Piguet is the oldest Manufacture of Haute Horlogerie never to have left the hands of the founding families. Today, its range encompasses complex mechanical watches, Haute Joaillerie creations as well as a line of jewellery. At each stage in its history, the Manufacture has daringly adopted avant-garde techniques in order to place them in the service of traditional craftsmanship. This approach has earned it an unparalleled number of world firsts in the field of Haute Horlogerie.
In partnership with Digital Luxury Group
Since 2009, Digital Luxury Group has undertaken many missions on behalf of Audemars Piguet, most notably the definition of the brand’s strategic digital positioning, SEO, and online advertising campaigns. The strategies defined and implemented by DLG for the launch of the “Royal Oak Offshore Grand Prix” have been rewarded at the 2010 Grand Prix Stratégies du Luxe in Paris and were notable for their use of a multichannel and international strategy focusing on repetition in order to capture the attention of affluents at every touch point.
Currently, DLG manages the Royal Oak 2012 Campaign promoting new models of the collections, which were created to celebrate the 40 years anniversary of the collection. On this occasion, several exhibitions are taking place around the world (New York, Paris, Beijing) exposing more than 100 models of the Royal Oak collection, retracing the story of its origins and evolution.