Organization

Digital Luxury Group’s corporate structure is comprised of Marketing, Administration, Finance and R&D departments, as well as four Business Units. Each Business Unit, headed by a Business Unit Manager, provides specialized solutions corresponding to DLG’s individual areas of expertise.

Composed of a team of Digital Luxury experts, the Strategy & Intelligence Business Unit manages all strategic consulting and market research mandates for DLG.

It leverages proprietary analytical tools connected to the APIs of the main platforms used by luxury brands and their clientele (such as Google, Facebook, Twitter, Baidu, Yandex, etc.) to measure the pulse of the major players in the industry and produce real-time dashboards allowing DLG clients to track their own digital performance indicators as well as those of their competitors.

The Strategy&Intelligence Business Unit also produces the WorldWatchReport, a baseline study for the Fine Watchmaking industry.

The Search&Display Business Unit excels at providing luxury brands with a qualitative visibility on the main digital platforms visited by their target audiences.

As a digital media agency for luxury brands, it manages both display advertising campaigns on high-end websites visited by luxury brands’ clientele and sponsored links campaigns on the main international search engines: Google, Yahoo, Bing, Baidu, Yandex, etc.

Expert in Search Engine Optimization, the Search&Display Business Unit ensures the optimum coverage of DLG clients’ legitimate brand territories in both international and local search engines.

The Social Media Business Unit manages all mandates related to the development and optimization of luxury brands’ performance in social networks.

Its main areas of expertise include the definition of Social Media strategies that are in accordance with the positioning and values of luxury brands, the dissemination of content and community management on both international and local social networks as well as the implementation of social CRM initiatives designed to improve customer service via social networks.

As an expert of the digital world, DLG is involved in many renowned international education programs, such as:
- ESSEC, Paris, MBA
- Ecole hôtelière de Lausanne
- Formation continue en Créations de Luxe et Métiers de l’Art, Université de Genève
- IMH – Institut du marketing horloger, HEG, Neuchâtel

DLG also provides training to business leaders and actively participates in international gatherings about Digital Luxury, such as Luxury Interactive in London and New York as well as Club E-luxe in Paris.