The Digital Luxury Group
David Sadigh, Founder & CEO
David has advised over 100 multinational companies on business-building strategies over the last 10 years on projects ranging from digital strategy, e-commerce, online advertising, business intelligence, CRM and social media across Europe, the US and China.
Convinced that luxury brands required a completely different approach to digital marketing than consumer goods brands, David created Digital Luxury Group in 2011 to better serve the luxury industry in the realm of strategy, business intelligence and digital communications.
With offices in New York, Geneva and Shanghai, Digital Luxury Group’s clients include major luxury conglomerates (LVMH, Richemont, PPR, Swatch Group, Coty) and independent luxury brands and financial institutions alike.
As a globally recognized expert, international media outlets such as Bloomberg, the New York Times, and the Wall Street Journal often look to David and his team for their viewpoints. An experienced guest speaker and lecturer, David has spoken at major industry and academic events around the world.
Florent Bondoux, Head of Strategy & Intelligence
Florent Bondoux is the Head of Strategy & Intelligence at Digital Luxury Group (DLG), in charge of digital strategy definition, market research and performance measurement. Since 2008, he’s been responsible for the production of the WorldWatchReport™, the leading market research reference in the watchmaking industry and more recently The World Luxury Index™, both of which have been featured in international media such as Reuters, Bloomberg, Wall Street Journal, and Forbes. Before joining DLG, Florent was in charge of Marketing and Operations at a leading online social network for professionals in Switzerland.
Samantha Jelin, Head of Search & Display
Eager to exploit her psychology and marketing degrees, and interested in the growing importance of the internet for consumers, Samantha joined the DLG team (then IC-Agency) as an Account Executive in 2005, working on online research and marketing projects involving the monitoring of brand interest, customer insight measurement, and reputation management. Her career advanced to take on the role of Digital Media Manager, where she deepened her skills in web analytics, search engine optimization and online advertising.
Today, Samantha is the Head of Search & Display, leading a team responsible for search engine optimization (SEO), search engine advertising (SEA), and display advertising for DLG’s luxury brand clients at an international level.
Pablo Mauron, General Manager, DLG China
Pablo Mauron is the General Manager of DLG China, based in Shanghai, where his team successfully manages 360° digital and consulting projects for major luxury brands. Working with both international brand headquarters and local Chinese teams, DLG China has the constant objective of localizing the values of luxury brands to the specificities of the Chinese market.
Prior to his relocation to China, Pablo led DLG’s Geneva-based Search & Display team and was responsible for achieving brand visibility milestones for the company’s key clients using international and local search engines (SEO/SEM) as well as online media campaigns as his strategic tools.
Before joining the company in 2008, Pablo was managing the development of a pioneering online advertising solutions start-up in Geneva, Switzerland.
Tamar Koifman, Head of Marketing
Tamar Koifman is the Head of Marketing and a principal strategist at DLG. In her role she guides many of the external communication initiatives of the company (such as the World Luxury Index™ and World Watch Report), acts as a lead strategist for key clients, and works to ensure client satisfaction across the organization’s various teams.
Previous to her roles at DLG, Tamar served in digital marketing roles in New York with brands such as L’Oréal, Clinique, Chanel, and Kiehl’s. She is also an ongoing contributor to Fashion’s Collective, a new-age marketing resource for fashion and luxury brands.
Anaïs Leuba, Head of Finance
Anaïs Leuba is the Head of Finance at Digital Luxury Group, joining the company in November 2011. Her role is to lead both financial and administrative activities, to support the different departments of DLG and to coordinate, from an accountability standpoint, the international expansion of the company.
After obtaining her Federal Certificate as a Finance and Accounting Specialist in 2008, she is now studying to receive her diploma as a (Swiss) Federal Expert in Finance and Control.